How to build a profitable business from your idea, from patenting, prototyping and marketing to sales and success.

This book offers advice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc.

Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.

“If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.”

Doug Richard, Dragon Investor, Founder of School for Start-ups

“Compelling insight and fantastic advice from someone who has been there and done it. I’d suggest this book as a must read for all would-be inventors.”

Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)

21-minute Mind Meeting

This book is a fast guide to fresh thinking. If you facilitate or moderate brainstorms, if you lead or manage a team, knowing how to successfully empower others with their own ideas is a valuable skill.  Knowing how to seed and nurture a constructive culture so as to better bring brains together is what sets up winners in leagues of their own.  Discover the easy way to cultivate a constructive culture and become a more innovative organisation.

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