FROM BRAINWAVE TO BUSINESS

How to build a profitable business from your idea, from patenting, prototyping and marketing to sales and success.

This book offers advice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc.

Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.

“If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.”

Doug Richard, Dragon Investor, Founder of School for Start-ups

“Compelling insight and fantastic advice from someone who has been there and done it. I’d suggest this book as a must read for all would-be inventors.”

Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)

21-minute Mind Meeting

This book is a fast guide to fresh thinking. If you facilitate or moderate brainstorms, if you lead or manage a team, knowing how to successfully empower others with their own ideas is a valuable skill.  Knowing how to seed and nurture a constructive culture so as to better bring brains together is what sets up winners in leagues of their own.  Discover the easy way to cultivate a constructive culture and become a more innovative organisation.

Your complimentary copy of this book will be sent to the email address you provide. Your privacy is protected and we promise not to share your details with 3rd parties.

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