FROM BRAINWAVE TO BUSINESS
How to build a profitable business from your idea, from patenting, prototyping and marketing to sales and success.
This book offers advice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc.
Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.
“If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.”
Doug Richard, Dragon Investor, Founder of School for Start-ups
“Compelling insight and fantastic advice from someone who has been there and done it. I’d suggest this book as a must read for all would-be inventors.”
Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)